Following a nationwide rollout across its The Bathroom Showroom estate, City Plumbing is now able to offer visitors access to the Virtual Worlds 3D design software from Cyncly, a provider of software and content solutions. The initiative represents a major investment in creating a more immersive and efficient customer journey, designed to help trade customers save time, increase sales and deliver a better service to their clients.
Stephen Smith, MD of Bathrooms, explains the thinking behind the move: “We wanted to align with Cyncly’s forward-looking technology and Virtual Worlds was the obvious choice for the future of bathroom design. The realism of the renders and the intuitive tools are transforming how our showroom teams engage with customers and bring their ideas to life.”
The transition from predominantly 2D design to fully interactive 3D design environments required large-scale training and careful change management, but the rollout was completed across all 290 showrooms in just a few weeks, going live in time for the key January trading period.
With Virtual Worlds, Showroom Managers can now create realistic 3D designs that bring customers’ visions to life faster and more effectively. This not only supports direct-to-consumer sales but also strengthens The Bathroom Showroom’s way of working by partnering with trade professionals, handling the design aspect, saving time and helping them be more profitable. In addition, with The Bathroom Showroom’s fast-paced product development cycle, Virtual Worlds ensures that catalogues are always up to date, allowing teams to access the latest ranges immediately and respond quickly to customer needs. The eye-catching 3D designs are also driving visibility on social media, boosting footfall and online engagement across showrooms
Stephen Smith adds: “The results of the partnership speak for themselves. Our teams have embraced Virtual Worlds and are producing outstanding designs that really capture our customers’ imagination. This investment is already helping us drive stronger trade partnerships and future-proof our showrooms.”
For more information on Virtual Worlds, please visit www.cyncly.com
