A new consumer publicity campaign has been launched by Alpha aimed at raising the company’s brand awareness and engaging with homeowners. The boiler manufacturer’s ‘feels like home’ campaign will run throughout the winter and include a new television advert and free to enter competition.
The television advert, centred around a young girl who dreams of her very own ‘feels like home’ moment, will premiere on Alpha’s website and social media channels on the 17th November. It can then be seen on TV across the festive season from the 22nd November. To find out more, viewers will be directed to the company’s website where they can view the advert again, find their local installer from Alpha’s network and enter a free to enter competition where they will have the chance to bring their perfect ‘feels like home’ moment to life. The campaign will also be supported by a number of Instagram influencers.
“Our campaign last year allowed us to reach out to homeowners and the reaction from the public and our installers has been overwhelmingly positive,” says marketing manager Catherine Lawrence. “In a market where customers need to trust the products being fitted in their home, growing that familiarity with the Alpha brand through these campaigns gives installers even more confidence to recommend our products more widely.
“We are excited to build on last year’s success and deliver an even bigger and better winter campaign with this year’s television advert and competition.”
To find out more about the ‘feels like home’ campaign and competition, please visit: https://www.alpha-innovation.co.uk/feels-like-home
