A new initiative has been launched by Mitsubishi Electric with the aim of helping contractors to reduce their carbon emissions, win new business and differentiate themselves from their competitors. The company has set up a Committed Carbon Reduction Partner (CCRP) Accreditation programme to increase demand for more sustainable suppliers across the industry.
The new CCRP accreditation will help installer Partners prepare for net zero by formally recognising their efforts to reduce carbon emissions across their business. This, says the company, will allow Partners to differentiate themselves from their competitors by demonstrating their commitment to environmental leadership and responsibility.
Accredited Partners will receive a marketing toolkit to help promote this new status including a certificate, CCRP logo and listing as an accredited Partner on Mitsubishi Electric’s website, enabling them to showcase their environmental credentials. Successful applicants will also develop the skills, knowledge and experience needed to devise effective carbon reduction strategies, enabling them to stand out within an increasingly sustainability-conscious marketplace.
The accreditation is open to applications from all existing members of Mitsubishi Electric’s Partner Programme. In order to become a Committed Carbon Reduction Partner, Partners will need to fulfil a range of criteria including having a carbon reduction plan in place, an established pledge for achieving net zero and a specific training standard.
Oliver Collins, channel marketing manager for contractors at Mitsubishi Electric, comments: “We are proud to be launching the Committed Carbon Reduction Partner Accreditation which will equip Partners with the credentials needed to win business in an increasingly environmentally conscious world. We firmly believe that by working together, we can also make a lasting and positive impact on the wider construction industry.”
“Improving collaboration across supply chains will be essential to the delivery of carbon reduction goals,” adds BESA CEO David Frise. “This scheme is, therefore, a welcome way for professionals with a shared vision to work together, including many specialist contractors. Improving professional standards and broadening our skills base will also be crucial to reducing the carbon impact of the built environment.”
For more information on the Committed Carbon Reduction Partner Accreditation and how to participate, please visit https://les.mitsubishielectric.co.uk/installers/partner-programme.
