Ideal Boilers has taken its message to the streets of London with an eye-catching mobile ad campaign using 50 black cabs. And it’s urging anyone in the capital to tweet a picture of a cab with #idealcabs for a chance to win a £50 Love2Shop voucher.
“Even the Queen is on Twitter these days, so let’s hope one of her social media advisors was on The Mall to capture this one. We’re always looking for imaginative and fun ways to tell people about Ideal. The Black Cab campaign is a perfect way to reach a wider audience. I hope the Queen spotted it,” says Carrie Young, Ideal’s Head of Marketing.
To follow the campaign, check out @Ideal_heating on Twitter.
