Water softener specialist BWT is inviting installers to win a VIP guest ticket at this year’s Sahara Force India’s Partner Party. UK MD Jon Wicks says: “BWT is committed to sharing the benefits that TV advertising and high profile sports sponsorship brings with the people who are promoting the brand on a daily basis. Our relationship with Sahara Force India allows us to work closely with our partners to grow the market through unique incentives like our 2018 Grand Prix Challenge, a simple scheme that rewards the loyalty of our installers and independent merchant partners by allowing them to accrue points on the Luxury Softener purchases they make or install. These can be cashed in for a range of unique rewards including exclusive sportswear and Grand Prix tickets.  Many of these people have been supporting us for a number of years and it is fantastic to be in a position to say thank you in such a fabulous way.”

BWT’s Grand Prix challenge runs until the end of April. More details can be found on the website www.bwt-uk.co.uk