Glow-worm has launched its ‘Love Your Shower’ homeowner advertising campaign set to run throughout 2018 and onwards, with a focus on social media and online advertising. The aim is to raise brand awareness among consumers and drive demand for the company’s Club Energy installers.
To support the social media campaign Glow-worm has launched its first dedicated Facebook page. The content will be aimed at a consumer audience encouraging people to ‘Love Your Shower’ with a Glow-worm boiler and smartphone app control. The campaign will also promote the the Energy boiler range, which is Quiet Mark accredited.
Club Energy installers will have access to a package of marketing assets, which have been designed to help them promote their own businesses. These free packs include leaflets, posters and their own digital advertising content to help with their own marketing campaigns.
The hero of the campaign is Glow-worm’s Quiet Mark accredited Energy range of boilers, and the smartphone connected control MiGo, which allows homeowners to control their heating and hot water wherever they are.
Alice Woolley, Marketing Director at Vaillant Group comments, ‘The launch of the Love Your Shower campaign is the start of a renewed focus within our business on marketing the Glow-worm brand. We want to show our Club Energy installers that we have them at the very heart of our business. We want to provide them with the support they deserve when choosing to fit our products.
“We created this campaign with our Club Energy installers in mind. We’re investing heavily into the Glow-worm to support our loyal installers. We encourage installers to sign up to the Club Energy loyalty scheme to benefit from a wide range of business support. We are confident that those that sign up can reap the rewards from the increase in homeowner demand we expect to drive through this campaign”
To sign up for free to the Glow-worm loyalty scheme and get access to the award winning Plumbing Toolbox app visit www.clubenergy.co.uk
