The range of domestic boilers from ATAG is now being offered with an industry-leading 14-year warranty as part of the manufacturer’s ongoing commitment to produce technologically advanced heating equipment that’s built to last. The company’s scientists determined that by ensuring only high-end filters and water treatment packs are used in the installation of the boiler, the life of ATAG’s range boilers can be greatly extended.
The new 14-year warranty includes both parts and labour when annual servicing is completed by an ATAG Service Provider (ASP), a registered Gas Safe engineer that’s been trained by ATAG on how to fit its products. To unlock the extended warranty, ASPs need to bolt on additional equipment packages when they purchase via ATAG’s direct-to-installer distribution model. ATAG boilers are only sold to Gas Safe registered installers so they are all professionally installed and the brand retains its safety values.
An ATAG boiler has a 10 year warranty as standard. The additional packages are:
ATAG boiler + Adey Atom Filter = 11 year warranty
ATAG boiler + Adey Atom Filter + Water Treatment Pack (WTP) = 12 year warranty
ATAG boiler + Adey Atom Filter + Water Treatment Pack + One Zone controller = 14 year warranty
This step is the first in a pipeline of product and sales innovations led by new ATAG sales director David Stolton. David says: “Our new 14-year warranty means that the homeowners can take confidence in knowing their boiler is built to last and our ASPs benefit from an even longer relationship with customers, giving them an increased sales platform.
“Our direct supply model also provides valuable reassurance in these uncertain times. Product is shipped direct to their customer’s front door, providing installers a streamlined solution, reassuring customers and engineers who have safety concerns about visiting merchants or product contamination. And because a customer will never be able to buy the product direct, engineers are able to put together a quote where margins are protected.”
For more information, and to become an ATAG Selected Partner (ASP) to take advantage of these extra warranty offers, visit: www.atagheating.co.uk/14-year-warranty.

