With the aim of offering rewards and support for its UK installer customers, Ideal Heating had launched a UK-wide tour and a series of exclusive social events.
The Behind Every Boiler campaign begins this January and will run throughout the year. It kicks off with the UK installer tour, including a dedicated roadshow, which will visit trade merchants’ branches to showcase the company’s range of products and other installer benefits including Connect loyalty scheme.
Guest installers will have the opportunity to meet their local Ideal sales manager, receive exclusive offers including merchandise, as well as many other giveaways, as part of trade counter events over the first half of the year.
Several invite-only social events will also be held throughout the year, available to those installers who have received a golden ticket from their area sales manager. The events will take place at mystery locations throughout the year with entertainment, food and drinks.
Exclusive ‘Behind the Scenes’ events will also be held at the Ideal’s National Training and Technology Centre at Bridgehead in Hull. Installers will get the opportunity to also join a factory tour, with an up close look at production, testing and packaging.
Luke Pykett, head of brand marketing at Ideal Heating, said: “We manufacture market leading heating solutions, but we’re reliant on our valued installer base to be successful as a business. Our Behind Every Boiler campaign is a chance for us to reward and support more of our installers than ever before with some unique and exclusive experiences.
“It’s a fantastic opportunity for us to give back to the people who are at the heart of all we do and bring together installers from across the country to learn from and build relationships with each other.”
To learn more and discover your nearest location on Ideal Heating’s UK wide tour, visit: https://idealheating.com/2023tour
