Ideal Boilers has signed up boyband Blue to front its 2019 campaign to engage consumers and installers.
The band – who sold 16 million albums with hits such as One Love, All Rise and Fly By – star in a new series of tongue-in-cheek TV ads for Hull-based Ideal.
The campaign, called Find Your Ideal Match, launched on ‘Blue Monday’ – 21st January 2019 – across social media, digital, PR, print and experiential. The creative will then run as 30 second TV adverts from February as part of the multi-million pound campaign.
Blue star as ‘match makers’ in the humorous ad spots, designed to raise awareness of the brand with consumers, in turn making it easier for installers across the UK to offer the brand to their customers.
Ideal Boilers has already grabbed headlines with its creation of Boiler Man as the mascot for West Bromwich Albion this season. Boiler Man will also feature heavily as part of the ‘match-making’ campaign.
Jo Shepherd, chief marketing officer for Groupe Atlantic, says: “The Ideal brand enjoys a strong and well-earned reputation in the UK due to its reliability, efficiency and popularity with installers.
“We know that our product delivers for installers and homeowners. This campaign is all about making the job easier for our installer and merchant community – by supporting them through purchase, training, installation, after care and now right at the start of the purchase journey with a dedicated consumer campaign.”
