With the launch of its Green Heating Heroes initiative, Worcester Bosch is giving installers and their customers the tools they need to practise sustainable living at home.
Worcester’s TV and online campaign will help inform and inspire installers to become Green Heating Heroes by helping their customers reduce their carbon footprint on the world.
Surveys have shown that over 70% of people worry about climate change every day, but not everyone knows how they can make a difference. A new, dedicated page on the Worcester Bosch website has been created to help them access the information they need to live more sustainably. It is packed with tips, FAQs and myth-busters that detail how anyone can all make tweaks and become Carbon Reducing Heroes.
This new section will also help the installer navigate their way through conversations with the homeowner. The aim is to help installers feel equipped with the right information to confidently talk about sustainability.
A TV advertising campaign, running for four weeks throughout November for UK viewers, will also raise awareness of the manufacturer’s green technologies and how viewers can make sustainable changes in their own home.
Installers can become a Green Heating Hero in a few simple steps. Log in or sign up to Excelerate (joining is simple and free) and order an installer pack and free Green Heating Hero t-shirt. Within the Excelerate Portal you’ll find a whole host of guidance and advice on how you can use Worcester’s campaign alongside your own business. Share the campaign and become the face of green heating in your area. Within the installer pack you’ll find some handy one-pagers to give to customers who want to learn more, or alternatively send them to Worcester’s website for the latest guidance: worcester-bosch.co.uk/future-of-heating.
Victoria Billings, director of marketing at Worcester Bosch, comments: “We are fully focused on warming people’s lives and securing a sustainable future. I encourage all installers to be part of the campaign and become the face of green heating in their communities.”
See the company’s new ad on its YouTube channel, social channels and TV throughout November.
For more information on Green Heating Heroes, please visit www.worcester-bosch.co.uk/future
And to sign up to Excelerate please visit: https://www.worcester-bosch.co.uk/professional/excelerate-signup
