A new marketing campaign is set to be launched by Mira Showers and the shower manufacturer is on the look out for three installers to star in the promotion that aims to shine a light on the positive impact tradespeople can have on the lives of their clients.
The campaign will showcase the hard work and dedication of installers from across the UK, and give those involved a great opportunity to boost their industry profile, influence perceptions of the trade, and be a role model for the next generation.
Alongside a the public platform provided by Mira, those selected will each receive £5,000 to use however they see fit – whether to upgrade their tools, invest in further training, or provide a cash injection for their business.
Going live in January 2025, the nationwide ad campaign will reveal the stamina, strength and skill that form the backbone of the plumbing, heating and electrics industries through snapshots of the lives and careers of three installers.
Could you be the face of Mira Showers?
Whether male or female, new to the industry or an experienced veteran, a business owner or trainee – all installers are encouraged to apply. For a chance to feature in the campaign and receive £5,000, applicants must be:
· An installer of Mira products
· Comfortable being interviewed and filmed while working
· Available for filming between October and December 2024
· Happy to have their image and story shared across social media, the Mira website, online and in print, and on billboards.
Dan Martin, installer channel marketing at Mira Showers, explains: “It takes a lot to become an installer – from problem-solving and years of training to keeping up with new developments in technology and regulations, it takes skill, dedication, and innovation. Mira Showers understands that installers invest their blood, sweat and tears into giving their customers the perfect bathroom. It’s often painstaking work – completed behind the scenes. This campaign will highlight the skill and perseverance of the trade, and give masters of their craft a true moment to shine.”
Those who think they’ve got what it takes to help the trade rethink showering installation can register their interest to feature in the campaign by emailing a short personal bio and one reason they should be chosen to represent the campaign to: faceofmira@mirashowers.com by Sunday 15th September 2024.
