A new partnership has been announced between plumbing and heating merchant City Plumbing and Midea Cooling & Heating (UK & Ireland), the manufacturer of air-to-water heat pumps. Effective from 20th June, the collaboration will strengthen Midea’s reach across the UK while giving installers and homeowners greater access to the brand’s price-competitive renewable heating solutions. The agreement was officially signed at Manchester City’s Etihad Stadium, where Midea is a global partner.
Hemal Morjaria, MD for Energy Efficiency & Electrical at City Plumbing, comments: “We are delighted to welcome Midea into our renewable’s portfolio. Midea’s emphasis on installer support, product performance, and warranty assurance has made it a very compelling brand in the UK heat pump sector today.
“We are committed to making sustainable heating accessible to every installer across the UK. This partnership allows us to offer an even stronger proposition in-store and online, ensuring that our customers have the tools, products, and service they need to deliver exceptional low-carbon solutions to homeowners across the UK.”
Steve Robinson, MD of Midea Cooling & Heating UK, adds: “The heat pump market has evolved significantly in recent years. Throughout this change, we have remained focused on delivering a product that leads the industry in specification, reliability, warranty, and value. Our efforts have earned us a strong reputation among installers and customers alike. With the introduction of our 3-year free service option – where installers are rewarded for taking care of our products – demand for the Midea brand has grown significantly.
“Partnering with a City Plumbing, a leading national merchant, who has a dedicated national renewables team across the UK, gives us a powerful platform to unlock the full potential of our offering. It ensures that wherever our customers are based, premium products and expert support are never more than a few miles away.
“There is no substitute for our market offer, and by working together, we believe Midea, and City Plumbing can support each other – and our customers – to grow stronger, win more profitable business, and accelerate the adoption of low-carbon heating across the UK.”
Pictured from left to right: Dave Evans, CEO Highbourne Group, Steve Robinson, MD Midea Cooling & Heating UK and Hemal Morjaria, MD – Energy Efficiency & Electrical, City Plumbing.
