Responding to increasing interest in the benefits of cold-water immersion, Mira Showers has launched the Mira Activate with ColdBoost, a digital shower that enables installers to offer a convenient cold water therapy solution to homeowners without the need for additional appliances or modifications.
Cold water therapy, which involves exposing the body to cool temperatures to support with blood circulation, inflammation and promote skin and hair health, has grown in popularity over recent years. For consumers who want to incorporate cold showers into their washing routines, the Mira Activate with ColdBoost features an intelligent temperature control system that gradually reduces the water temperature and sustains it between 12-15°C. The shower offers four preset modes tailored for different comfort levels, from beginner mode, to intermediate, advanced and expert.
The product is available in single and dual outlet options and the ColdBoost modes are easily controlled via the Mira app.
Suzannah Adey, product marketing manager, comments: “We have always led the charge with innovations in showering and this launch is no different – created by our dedication and desire to deliver industry leading products that have a real impact on the end user.”

