This month has seen Glow-worm broadcast its first TV advert in more than a decade. The advert which is currently airing on C4, ITV and Sky channels, in addition to YouTube, is expected to reach more than 33.3 million homeowners across the UK, helping to generate valuable sales leads for the company’s Club Energy installers at the start of the heating season.
Set in an imaginary Glow-worm boiler design department, the light-hearted advert showcases two expert engineers discussing the most important components required to make the best heating solution. Drawing in on the need for installer recommendation, cost efficiency, and the ability to meet hot water requirements for the whole family, including multiple showers at one time, the advert builds to reveal the ideal solution.
In tandem with the TV advert, and featuring voice over from Star Trek actor David Ajala, Glow-worm will also be back on the airwaves with its radio advert which is expected to reach over 8.7 million listeners.
“Earlier this year we outlined our pledge to support our installers and their businesses. As part of this long-term strategy, we’re thrilled to be launching our first Glow-worm TV advert for homeowners in more than a decade,” says marketing director Alice Woolley.
“TV remains the single most effective way to reach consumers, so we’re confident our advert will not only play a key role in further raising awareness of the Glow-worm brand, but thanks to the light-hearted theme of the advert, will also stick in homeowners’ minds too.”
To further support the launch of the TV and radio adverts, Glow-worm will also be sharing its consumer facing communications across Facebook, Twitter and Instagram via the Glowworm_home handle.
Installers who would like to find out more about Glow-worm’s Club Energy loyalty programme, can visit: www.glow-wormclubenergy.co.uk
