To promote its heat pump products among consumers, LG has launched a promotion designed to raise awareness of heat pump technology and the role it plays in sustainability.
Part of the campaign is a video made for social media site showing an elderly woman waiting for the arrival of her grandson, who is coming to stay. In a series of vignettes, viewers watch as she cares for him as he grows up. The grandson then lives in and renovates his grandmother’s home with increased insulation and the LG Therma V heat pump providing a warm, sustainable future.
#CareForWhereYouLive is the latest in an on-going series of LG initiatives presenting simple ways that everyone can help do their part to ensure a better tomorrow.
“Here in the UK, heat pumps are getting that impetus behind them that will see them accepted in the next few years as a mainstream method of providing heat and hot water in our homes,” says LG’s Peter Spurway. “It’s a vital time to get the heat pump message across to the UK population and to educate the general public and the installer network about the substantial benefits that switching to a proven, renewable option offers. For installers, its all about delivering the installation training that is vital to ensure that installed heat pumps deliver the maximum benefits to their owners.”
To see the video and learn more about the campaign, head for https://www.lg.com/uk/heating-awhp
