Ideal Heating has announced that it has extended its Principal Sponsor deal with West Bromwich Albion Football Club by a further three years. The Hull-based boiler and heat pump manufacturer first became West Brom’s Principal Sponsor in 2018 and the extension will take the partnership to nine seasons.
Under the new deal, Ideal Heating’s logo will feature on the shirts worn by both Albion men’s and women’s teams, and all youth age groups. Branding will also be prominent around Albion’s Hawthorns home, visible to thousands of supporters at the stadium and on TV coverage seen by millions more football fans.
Shaun Edwards, CEO, UK, Republic of Ireland and North America, of Groupe Atlantic, Ideal Heating’s parent company, said: “We’re thrilled to announce the extension of our partnership with West Bromwich Albion FC, a team synonymous with passion, dedication and community spirit. Over the years, this collaboration goes beyond the realm of sports, reaching into the heart of the local community and embodying the core values of both Ideal Heating and West Bromwich Albion FC.
“I’m proud that, for the first time, our agreement includes branding across all kits, the men’s, women’s and academy teams. As we announce this extension, we’re excited to continue the legacy as the club’s longest-standing front-of-shirt sponsor, showcasing our steadfast commitment to excellence as we enter a new era of heating solutions.”
West Bromwich Albion announced the extension on their club social media channels with a festive-themed video featuring club figures past and present, including former star striker Peter Odemwingie.
Pictured celebrating the partnership extension are, from left, Jed Wallace (Men’s First Team Captain); Carlos Corberan (Men’s First Team Head Coach); Shaun Edwards (of Groupe Atlantic, parent company of Ideal Heating); Mark Miles (West Bromwich Albion Managing Director); Siobhan Hodgetts (Women’s First Team Head Coach); and Anna Miller (Women’s First Team Player).
