Installers across the UK will have the chance to win a boiler by taking part in Ideal Boilers’ Vogue Day on 21st September. The event is inspired by the company’s belief that the Vogue is one of the heating industry’s best kept secrets, and it supports the marketing campaign – Secret’s Out – which centres around video dairies of installers raving about the Vogue’s best qualities.
On the 21st events will take place at Ideal’s Centres of Excellence in Reading and Leeds, and there will also be factory tours in Hull, breakfast meetings at merchants, and two Vogue Minis will tour the North West and Eastern England, spreading the word.
All installers taking part will qualify for exclusive Vogue Day offers and can also sign up for Ideal’s loyalty scheme, Installer Connect, which rewards them with points, tool discounts, marketing advice, boiler and warranty registration, plus free Gas Safe notifications.
Carrie Young, Ideal Boilers’ Head of Marketing, says: “It has been fantastic spending time with installers and learning why they think the Vogue is the UK’s best kept secret. We know the Vogue is a great boiler, but installers don’t need to take our word for it – they can hear what their fellow heating engineers have to say.”
The Vogue is Ideal’s premium range offering up to a 10-year warranty and is designed based on the feedback of hundreds of installers. The range of combi and system boilers features best in class components, and, weighing as little as 30.7kg, is installed as a single piece unit with one mounting bracket.
Sign-up at voguesecret.co.uk
