TrustATrader, the online directory of trusted and approved local traders, is calling on its members to help support its official charity, Friends of the Elderly, by participating at the Battersea Park 5k and 10k runs on Sunday 18 October.
The charity’s research shows that over five million older people are affected by loneliness – something that TrustATrader members see evidence of on a daily basis. This, and their desire to make change, is why the company is supporting Friends of the Elderly’s Be a Friend campaign.
The campaign is combatting loneliness in the older population by encouraging people to get to know their older neighbours. Research by the charity found that over five million older people in the UK are affected by loneliness, with more than one in 10 older people saying they often feel lonely. The research also predicts that demographic change alone will drive up the number of lonely older people in the UK by 40% over the next 15 years.
Steve Allen, Chief Executive at Friends of the Elderly, says: “We are absolutely delighted to be working with TrustATrader to reduce loneliness in the older population. Having a team of traders running in Battersea Park to fundraise for our befriending services is the perfect launch to our partnership, and we look forward to many more traders getting involved in the future. We believe that feeling lonely or alone shouldn’t be a natural part of getting older and we aspire to a society where all older people have the opportunity to live fulfilled lives. With your support, we make that vision a reality.”
To sign up, go to the website and make sure you specify that you’re running for TrustATrader. https://www.runthrough.co.uk/?event=october-battersea-park-5k-10
