With the aim of raising awareness of heart and circulatory diseases while generating funds for the British Heart Foundation, Mira Showers has helped to produce a limited-edition kit for Cheltenham Town FC. The shower manufacturer, which has its head office and factory in Cheltenham, is the main sponsor of the League Two club and offered its front-of-shirt sponsorship to its 2024 Official Charity.
The limited-edition kit, featuring the British Heart Foundation’s colours and logo, is now available for football fans to purchase with £5 from each sale going directly to the charity. Match-worn shirts have also been auctioned online to raise additional funds.
Elisa Paratore, senior marketing manager for brand & customer experience at Mira Showers, comments: “We’re proud to be once again collaborating with our long-standing partners, Cheltenham Town Football Club, to donate our front-of-shirt sponsorship to our 2024 Official Charity, the British Heart Foundation.
“This partnership provides a fantastic opportunity to raise awareness about the impact of heart-related issues and the life-changing work of the British Heart Foundation, as well as help raise vital funds for the charity to continue its essential work.”
