LPG supplier Calor has launched its ‘More than just gas’ advert which follows on from its successful ‘Igniting your Day’ campaign. The advertisement is aimed at generating more leads for rural heating installers across the UK, supporting members of the Calor Installer Community. The new campaign showcases a variety of scenes in rural homes and gardens, supplied by Calor gas, aimed at celebrating the excitement and fun of everyday life.
The advert, which was filmed in rural areas including Farnham, Surrey and Ogwen, Bangor, also promotes the benefits of LPG such as cooking on gas, instant hot water and a warm welcoming home. It is currently broadcasting nationally via Sky AdSmart and Video On Demand, and is also available to view on Calor’s YouTube channel here:www.youtube.com/channel/UC_-Af6rE9WGi6YjJ9NDX2gA
Karl Bateman, National Specifier Manager at Calor, says: “We understand that installers are an essential asset in switching customers to Calor – whether that is generating leads by recommending LPG and BioLPG to their customers, or by conducting boiler installations and maintenance. With this in mind, we wanted to maximise opportunities for installers, so they benefit from working with us, and this continued campaign is set to create more valuable leads for our Calor Installer Community.
“What’s more, we also offer up to £250 for every successful customer referral from other fuels to Calor LPG. This includes a reward of £250 for new bulk tank customer or £100 for a new cylinder customer.”
For details on how to become part of the Calor Installer Community, visit www.calor.co.uk/installer.
