The latest consumer communication campaign from Worcester starts this month as the company looks to demonstrate the benefits of its flagship Wave smart internet-connected controller. The heating manufacturer is sponsoring the second series of ITV’s ‘Mission Survive’which once again follows eight celebrities as they face a 12-day survival mission to test their skills, build comradeship and overcome their fears.
Each of the six, hour-long episodes of Mission Survive will feature adventure-themed short Worcester adverts either side of the commercial breaks. Tying in with the outdoors theme of the show, each ‘GoPro’ style clip shows people taking on a host of challenges, from white water rafting to rock climbing, safe in the knowledge they can control their boiler at home thanks to the Wave smart internet-connected controller and free Wave App from wherever they are.
To accompany the campaign, Worcester is offering £50 cash-back for homeowners who buy and register a Wave between 1st March and 30th April 2016. The internet-connected controller offers a 4% uplift in energy efficiency under the ErP Directive and allows homeowners to manage and change their heating and hot water settings direct from a smartphone or tablet.
Martyn Bridges, Director of Marketing and Technical Support, Bosch Group comments: “The Mission Survive series is a great fit with our Wave controller, demonstrating no matter where they are or what they’re doing, homeowners never have to go without heating and hot water comfort. The importance of ensuring the efficiency of a heating system is a message heating engineers are continually delivering to their customers. We are sure the prospect of receiving £50 off our market-leading heating control whilst gaining a 4% uplift in energy efficiency will be one that helps installers to communicate this idea even more easily.”
To find out more information about the campaign, click here, or watch the adverts here.
