A new brand campaign aimed at guiding UK homeowners to find their perfect home heating system has been launched by Worcester Bosch, featuring husband and wife podcasters and television hosts Chris and Rosie Ramsey. Titled ‘Your Perfect Match’, the online campaign follows new consumer research into British couples and their disagreements about when to turn the heating off as we enter the warmer months.
The research found almost three quarters (74 %) of British households are currently locked in a battle over when the cold weather is over and the heating can finally be switched off, arguing an average of five times a week about it. Almost half (48 %) admitted to being ‘secret heaters’, where they have turned the heating back on, but hide it from their other half.
Chris Ramsey comments: “I have lost count of the amount of debates we have in our house about the heating. It’s like a cold blooded reptile and a warm blooded mammal are living together. The thermostat should be a source of warmth, not tension! That’s why Rosie and I have partnered with Worcester Bosch to take the heat out of the nation’s big home heating debate.”
The company has also launched the Perfect Match tool, a helpful online tool that matches people with their perfect heating system. The tool lets homeowners input their ‘preferences’ similar to that of a dating app, to be provided with a number of compatible heating matches. They are then directed to contact a local installer for the next stage.
Jo Shepherd, sales & marketing director at Worcester Bosch, says: “The purpose of our new campaign is to get the public engaged with the heating market, while making the process of choosing the right heating system for a home much easier for both homeowner and installer – and ultimately driving more sales leads for installers. We encourage installers to get involved with the campaign by encouraging their customers to use the tool, and to try it out for themselves!”
The campaign is live across social channels and the Worcester Bosch website now. For more information visit https://www.worcester-bosch.co.uk/your-perfect-match, and to sign up to the Worcester Bosch customer loyalty scheme and benefit from an array of benefits and rewards visit: https://www.worcester-bosch.co.uk/professional/loyalty-signup.
