‘MAX Priority’ is the name of a new enhanced service offer from Ideal Heating, designed exclusively to provide support for the company’s MAX boiler range. From 2 June 2025, all registered and in-warranty MAX boilers will benefit from priority call answering and next working day call-outs, helping to minimise downtime and enhance the customer experience.
The new MAX Priority service promises that where customer details are linked to a registered MAX boiler under warranty, their calls will automatically be placed in a priority queue – getting them to the right person, and their boilers fixed, faster. When a service call is needed, customers will be offered a next day appointment (subject to availability and engineer capacity).
Chris Jessop, Ideal’s customer service director, comments: “We know the heating industry runs on trust – between installers, manufacturers, and homeowners. This is about rewarding loyalty and making life easier for everyone. We know how important it is to get fast, reliable support – especially when things go wrong. We already offer outstanding warranties, and with MAX Priority, we’re giving our customers an even quicker route to help and offering installers an extra level of reassurance when they recommend or fit one of our MAX boilers. It’s part of our That’s ideal recommitment to continue delivering service that stands out — not just now, but in years to come.”
To learn more, visit www.idealheating.com

