Hive and Aira have formed a long-term, strategic partnership to step up heat pump installations in the UK.
Combining Hive’s expertise as a smart home solution provider and Aira’s intelligent products, the collaboration aims to increase adoption in the UK by making heat pumps more affordable and accessible.
As an eco-tech company, Hive is known for its energy-efficient smart home technology. Meanwhile, the direct-to-consumer clean energy-tech brand, Aira, offers customers an all-inclusive plan with affordable monthly payments and an industry first 15-year Aira Guarantee.
Through the partnership, Aira’s intelligent and intuitive heat pumps will scale across the UK through Hive’s customer referrals, saving more people up to 29% on their heating costs.
“Our partnership with Aira brings together the best of British tech and innovative Scandinavian design to provide customers with more choice in how they electrify their home heating,” says Dan Rosenfield, MD of Hive. “Domestic heating is one of the largest emitters of carbon in the UK which is why we’re collaborating with other like-minded businesses to address this challenge and help customers make the switch to a lower-carbon future.”
Martin Lewerth, Aira Group CEO, adds: “In some of the coldest parts of Europe such as Scandinavia, heat pump technology has been widely used to heat homes for decades, and yet, nations like the UK are still in the very early stages of adoption. Building on Hive’s leadership in the smart home space, this partnership will help solidify heat pumps as a cleaner and more affordable heating solution for UK households, increasing awareness and accessibility – and ultimately supporting the clean-energy transition.”
The announcement comes shortly after the government’s relaxation of planning permission restrictions for heat pump installations in the UK and increased funding for the Boiler Upgrade Scheme, taking the overall BUS budget for this financial year to £205 million. The partnership therefore is poised to help even more UK homeowners benefit from air source heat pumps in their homes.
