The BWT Group has partnered with the Sahara Force India Formula 1 racing team, which will see the company’s brand featured on the car.
“This is an exciting time for us,” says Jon Wicks, MD if BWT. “No other company in our marketplace is doing more to support their installer base or promote their brand. For the first time, installers will be able to talk to consumers about a water technology brand that they recognise, adding creditability to the conversation and weight to the argument of which products to choose. With 70% of the UK suffering from hard water and with even more support to come from BWT this summer, it is the perfect time for installers to talk about Luxury Water Softeners and how this simple addition can transform a family home.”
An increase in awareness of the brand is expected to bring a rise in demand for BWT products and for the services of those installers that fit them. To meet this demand, BWT is stepping up its Luxury Water training programme by adding more dates and a greater variety training venues throughout the summer. This programme is aimed at those installers wishing to join the team by becoming a Best Water Professional.
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