He may look like an evil character from the latest Hollywood blockbuster, but ‘Dominator’ only wants to promote the benefits of quality ventilation – a message likely to be welcomed by many offices and households in the UK currently sweltering in record temperatures.
Made almost entirely from Domus Ventilation products, the new robot is the latest weapon in the company’s marketing campaign. Dominator will be used as a brand mascot and will be appearing on Domus Ventilation’s website and social media channels, while also appearing in print and online advertising.
“Dominator is our latest recruit,” explains Stephen Smith, Sales Director of Domus Ventilation. “He’s tough and efficient at fighting crimes against ventilation. He refuses to put up with pitiful air flow rates. He gets angry at inefficient installation. And condensation gets him hot under the collar – the fire collar that forms his neck, that is!”
Other products that help to give life to the character include the Vitalis In-Line Mixed Flow Fan, SDF100 Axial Extract Fans, Bluebrain controls, Radial Ducting, award winning 90° Greenline Bends and Spotvent Extract Fans with LED Light.
“We wanted to create something that stands out in the ventilation industry and at the same time has a clear message” states Domus Product & Marketing Manager Penny Jones on the creation of Dominator. “We are committed to quality ventilation products that have been designed to work seamlessly together, just like Dominator.”
For further information please visit www.domusventilation.co.uk
