The majority of Brits are habitual water wasters according to a new research from WRAS, which found that 80% regularly use more than they need to.
The Water Regulation Advisory Scheme (WRAS) asked 2000 consumers about their everyday water usage habits to identify the most common offenders for water inefficiency. One in five people admitted to leaving the tap running when brushing their teeth or washing their face.
In hot weather, many people may be tempted to use more water, but WRAS is urging them to be mindful when turning the tap. Using less water is not only good for the environment, it can save money too.
The water wasting habits British adults are most guilty of are:
- Not reusing water when preparing food/cooking (29%) – catching excess water in a bowl to reuse can reduce water wastage by 50%
- Taking deeper baths than necessary (26%) – a bath typically uses around 80 litres, but by running a bath just an inch shorter you can save five litres of water, on average
- Running the water whilst brushing their teeth, rather than turning off the tap (21.4%) – a running tap wastes approximately six litres per minute
- Filling the kettle up to the top rather than the amount needed (21.1%) – a full kettle (approx. 8 cups) will take twice as long to boil and use more electricity
- Running water whilst washing their face, rather than filling the sink up (20.8%) – a running tap wastes approximately six litres per minute
Other bad habits people admit to include having a shower after a bath and using a hose pipe to clean the car, instead of a bucket.
Julie Spinks, managing director of WRAS, says: “Although everyday habits – such as leaving the tap on whilst brushing your teeth – might seem inconsequential, making a few small changes can make a big difference to the amount of water we use every day. We’re urging consumers to change at least one regular habit to help prevent needless water wastage.
“Being considerate of your water usage will not only help the environment by conserving valuable water resources, but can save you money, particularly if you have a water meter.”
Visit www.waterwise.org.uk/save-water for water saving tips.

