Looking to build on the momentum of its consumer advertising campaign which ran from January to May, Vaillant is again set to promote its products on the nation’s screens and airwaves this winter. The company’s ‘Why Wait’ TV advert emphasises the importance of having an efficient heating system, whether that be a boiler or a heat pump, to help reduce carbon emissions. To further strengthen the campaign, it will also be supported by a radio and digital advertising.
Mark Wilkins technologies and training director at Vaillant, comments: “As the UK’s low carbon future becomes a reality, it’s no surprise that heat pumps are gaining more and more attention due to the government’s net-zero ambitions. However, consumers may still be unsure about their options when it comes to low carbon heating solutions. That’s why, as a manufacturer with a full range of heating solutions, we are perfectly placed to educate consumers on how this can be achieved.
“As part of this goal, we are continuing with our Why Wait advertising campaign to raise awareness of the Vaillant brand and the sustainable heating products we can provide. In addition to educating homeowners, we remain committed to supporting installers too, which is why we’ve developed a range of training courses geared around low carbon heating.”
