Following a company takeover last year, UK manufacturer Quinn Radiators has rebranded to become QRL Radiator Group. The rebrand and new identity is said to be part of an ambitious growth strategy and fresh vision for the company – one that will position it at the forefront of the industry.
David Kerr, Chief Executive at QRL Radiator Group, says: “The last year has been one of huge transition for the former Quinn Radiators business, and we’re very proud to officially unveil our new identity as QRL Radiator Group. With a 35-year heritage, the company has longstanding experience as a leading player in the heating industry, and this rebrand marks an important step forward. As QRL Radiator Group, we want to make sure that our service is about more than just the radiator on the wall, which is why our new strapline is: Making people warmer. We want every experience our customers have with our products and our people to exceed expectations, with our brand values filtering through everything we do. As part of this, we’re looking forward to rolling the QRL identity out across all areas of the business and our communications.”
The rebrand will also span the company’s flagship panel radiators, the hi-lo range, as well as its designer portfolio, which will be called Design by QRL. Panel radiator brands Barlo and Warmastyle have also undergone logo redesigns to ensure they are clearly aligned with the rest of the QRL family.
The launch of the QRL Radiator Group identity has seen the company unveil a new-look website at www.qrl-radiators.com.
