Former Arsenal and Swedish international football legend Freddie Ljungberg has been announced as the new UK brand ambassador for heat pump manufacturer NIBE. The company says that the new partnership marks an exciting step in its mission to inspire consumers to invest in its energy-efficient heat pumps and more sustainable homes.
The football star has a strong personal connection to NIBE’s history as his grandfather was an engineer with close ties with NIBE and Freddie grew up just a few miles from Markaryd, Sweden, the town where the company was founded.
“I’m incredibly proud to join NIBE as their UK brand ambassador,”: he says. “This partnership feels incredibly meaningful to me, not just because of our shared Swedish roots, but also because I’ve always had a strong appreciation for innovation and technology. Working with NIBE feels like coming full circle, and I’m proud to support a brand that’s leading the way in sustainable solutions while staying true to its heritage and values.”
The announcement builds on a successful 2024 for NIBE, which saw its S735 Exhaust Air Heat Pump awarded for not one, but two industry awards; ‘Domestic Energy Saving Product of the Year’ at the Energy Saving Awards, and ‘Heat Pump of the Year’ at the HVR Awards, as well as other accolades for its commitment to innovation. Last year also saw the company launch its ‘Take The Step‘ campaign, which encourages homeowners to join the global movement toward more sustainable living.
Paul Smith, MD at NIBE UK, adds: “We are delighted to welcome Freddie to the NIBE family. His dedication, teamwork, and drive for excellence resonate deeply with our mission to create sustainable, energy-efficient climate solutions. This partnership builds on the incredible growth and success we achieved in 2024 and takes us to the next stage of educating UK consumers about the benefits of heat pumps. Together, with Freddie’s unique voice and our innovative technology, we’re empowering more households to take the step towards a sustainable future.”
NIBE’s heat pumps combine renewable energy with advanced smart technology, delivering energy-efficient solutions that reduce carbon footprints while maintaining comfort.
