Former World’s Strongest Man, Eddie Hall, is helping to promote Sika Everbuild’s EB25 ultimate sealant and adhesive as part of its new ‘EB25 Beast Lift’ challenge campaign.

The campaign kicks off at MKM’s Bolton branch tomorrow (6th October) where Eddie Hall will offer customers the chance to win an exclusive prize if they can beat the challenge of lifting a 15kg weighted bar for the longest. Following the event, the campaign will then travel up and down the country, visiting 43 different merchant branches and giving more customers the chance to test EB25’s strength as well as their own muscle power, with a chance to win an exclusive prize whilst also being able to take advantage of the special on-the-day offers on EB25.

Everbuild’s business unit manager for Everbuild, Darren Bunting says: “We’re delighted that Eddie is lending his support to our super strong EB25 sealant and adhesive. We don’t think there’s much stronger than EB25, but Eddie Hall might just come close! Be sure to keep your eyes peeled on our social channels for all of our updates on this fantastic campaign.”

To find out more about Sika Everbuild’s EB25 sealant and adhesive or the ‘Challenge the Beast’ campaign, please visit:  www.everbuild.co.uk