An independent survey has found that Mitsubishi Electric is the most trusted manufacturer of air source heat pumps among senior decision-makers responsible for specifying and installing heat pump systems across the UK. The research, which surveyed 300 senior decision-makers from companies actively installing air source heat pumps, found that the company outperformed competing manufacturers across a range of key brand perception measures, including ease of installation, product quality and training.
The same study also found that Mitsubishi Electric was the most widely installed ASHP brand and was the manufacturer most frequently selected as the brand they would consider or future installations, reinforcing its position as a preferred partner for installers operating in the UK’s rapidly growing heat pump market.
Responding to the news, James Chaplen, head of product marketing and communications, says: “Our ambition has always been to support installers with reliable, high-performance heat pump solutions backed by expert training and technical support. To be recognised by installers as the UK’s most trusted air source heat pump manufacturer is a significant endorsement because it comes from the professionals who work with these products every day.”
Conducted by independent agency Alchemy Research, the study was completed across two waves of fieldwork between May 2025 and February 2026 and included installers working across residential and commercial projects throughout the UK.
